Cover Letter for marketing and communications professionals

Your full name

Address:

Cell:

Date:

To

..................

.....................

Dear Sir

I, (your name), currently working at (Company Name) as an ...........,  I believe that everyone needs to make the best use of technology and not let it leave us behind. With this as a life long philosophy, I decided to take up my career in my previous profession. I intend to make the best of it in terms of providing my customer relation and marketing professionalism.

My resume talks about it and I am sure that you will derive much information from it regarding my suitability for a position of marketing and communications professional. I am interested to work where I am positive of my ability to provide excellence in devising marketing strategies that go hand in hand with today’s technology. As far as digital marketing is concerned, I have the capability to plan and execute technologically savvy marketing plans.

In addition, I have great enthusiasm for ongoing learning and acknowledging the need to learn in order to accommodate change. I am able to work with others of different ages, gender, race, religion and political beliefs. I am able to read and speak different languages which help me to communicate with people from different backgrounds better.

I believe I am a candidate for the position you are looking for because of my skills stated in my attached CV and above. I have the confidence the job requirement you have stated I could easily handle it with commitment during tough and difficult situations. Thank you for considering my application. I look forward to talking to you further and can be contacted by calling (Cell number) and emailing (valid email id) with me.

Sincerely,

Your name

& Signature

PHP Variables

As with algebra, PHP variables can be used to hold values (x=5) or expressions (z=x+y).

A variable can have a short name (like x and y) or a more descriptive name (age, carname, total_volume).

Rules for PHP variables:

• A variable starts with the $ sign, followed by the name of the variable
• A variable name must start with a letter or the underscore character
• A variable name cannot start with a number
• A variable name can only contain alpha-numeric characters and underscores (A-z, 0-9, and _ )
• Variable names are case sensitive ($y and $Y are two different variables)

Creating (Declaring) PHP Variables

PHP has no command for declaring a variable.
A variable is created the moment you first assign a value to it:

Example

<?php
   $txt="Hello world!";
   $x=5;
   $y=10.5;
?> 

After the execution of the statements above, the variable txt will hold the value Hello world!, the variable x will hold the value 5, and the variable y will hold the value 10.5.

Note: When you assign a text value to a variable, put quotes around the value.

PHP is a Loosely Typed Language

 In the example above, notice that we did not have to tell PHP which data type the variable is.

PHP automatically converts the variable to the correct data type, depending on its value.

In other languages such as C, C++, and Java, the programmer must declare the name and type of the variable before using it.

PHP Variables Scope

In PHP, variables can be declared anywhere in the script.
The scope of a variable is the part of the script where the variable can be referenced/used.
PHP has three different variable scopes:

• local
• global
• static

Local and Global Scope

A variable declared outside a function has a GLOBAL SCOPE and can only be accessed outside a function.

A variable declared within a function has a LOCAL SCOPE and can only be accessed within that function.

The following example tests variables with local and global scope:

<?php
  $x=5; // global scope

 function myTest() {
  $y=10; // local scope
  echo "<p>Test variables inside the function:</p>";
  echo "Variable x is: $x";
  echo "<br>";
  echo "Variable y is: $y";
}

myTest();

echo "<p>Test variables outside the function:</p>";
echo "Variable x is: $x";
echo "<br>";
echo "Variable y is: $y";
?>

 In the example above there are two variables $x and $y and a function myTest(). $x is a global variable since it is declared outside the function and $y is a local variable since it is created inside the function.

When we output the values of the two variables inside the myTest() function, it prints the value of $y as it is the locally declared, but cannot print the value of $x since it is created outside the function.

Then, when we output the values of the two variables outside the myTest() function, it prints the value of $x, but cannot print the value of $y since it is a local variable and it is created inside the myTest() function.

 

What is a PHP File?

• PHP files can contain text, HTML, CSS, JavaScript, and PHP code
• PHP code are executed on the server, and the result is returned to the browser as plain HTML
• PHP files have extension ".php"

     What Can PHP Do?

• PHP can generate dynamic page content
• PHP can create, open, read, write, delete, and close files on the server
• PHP can collect form data
• PHP can send and receive cookies
• PHP can add, delete, modify data in your database
• PHP can restrict users to access some pages on your website
• PHP can encrypt data

With PHP you are not limited to output HTML. You can output images, PDF files, and even Flash movies. You can also output any text, such as XHTML and XML.

Why PHP?

• PHP runs on various platforms (Windows, Linux, Unix, Mac OS X, etc.)
• PHP is compatible with almost all servers used today (Apache, IIS, etc.)
• PHP supports a wide range of databases
• PHP is free. Download it from the official PHP resource: www.php.net
• PHP is easy to learn and runs efficiently on the server side

 

HTML Table

There are a number of tags used in tables, and to fully get to grips with how they work is probably the most difficult area of this HTML Beginner Tutorial.
Copy the following code into the body of your document and then we will go through what each tag is doing:

<table>
    <tr>
        <td>Row 1, cell 1</td>
        <td>Row 1, cell 2</td>
        <td>Row 1, cell 3</td>
    </tr>
    <tr>
        <td>Row 2, cell 1</td>
        <td>Row 2, cell 2</td>
        <td>Row 2, cell 3</td>
    </tr>
    <tr>
        <td>Row 3, cell 1</td>
        <td>Row 3, cell 2</td>
        <td>Row 3, cell 3</td>
    </tr>
    <tr>
        <td>Row 4, cell 1</td>
        <td>Row 4, cell 2</td>
        <td>Row 4, cell 3</td>
    </tr>
</table>

The table element defines the table.
The tr element defines a table row.
The td element defines a data cell. These must be enclosed in tr tags, as shown above.
If you imagine a 3x4 table, which is 12 cells, there should be four tr elements to define the rows and three td elements within each of the rows, making a total of 12 td elements.

HTML Links

An anchor tag (a) is used to define a link, but you also need to add something to the anchor tag - the destination of the link.

Add this to your document:

<!DOCTYPE html>

<html>

<head>
    <title>My first web page</title>
</head>

<body>

    <h1>My first web page</h1>

    <h2>What this is</h2>
    <p>A simple page put together using HTML</p>

    <h2>Why this is</h2>
    <p>To learn HTML</p>

    <h2>Where to find the tutorial</h2>
    <p><a href="http://www.htmldog.com">HTML Dog</a></p>

</body>

</html> 

The destination of the link is defined in the href attribute of the tag. The link can be absolute,

 such as “http://www.alltutotialpoint.blogspot.com”, or it can be relative to the current page.

So if, for example, you had another file called “flyingmoss.html” in the same 

directory then the line of code would simply be <a href="alltutotialpoint.blogspot.com">

All Tutorial</a> or something like this.

Note:

A link can also send a user to another part of the same page they are on.

You can add an id attribute to just about any tag, for example

<h2 id="moss">Moss</h2>,

and then link to it by using something like this: <a href="#moss">Go to moss</a>. 

Selecting this link will scroll the page straight to the element with that ID. 

HTML List

Unordered lists and ordered lists work the same way, except that the former is used for non-sequential lists with list items usually preceded by bullets and the latter is for sequential lists, which are normally represented by incremental numbers.

The ul tag is used to define unordered lists and the ol tag is used to define ordered lists. Inside the lists, the li tag is used to define each list item.

Change your code to the following:

<!DOCTYPE html>

<html>

<head>
    <title>My first web page</title>
</head>

<body>
    <h1>My first web page</h1>

    <h2>What this is</h2>
    <p>A simple page put together using HTML</p>

    <h2>Why this is</h2>
    <ul>
        <li>To learn HTML</li>
        <li>To show off</li>
        <li>Because I've fallen in love with my computer.</li>
    </ul>

</body>

</html> 

If you look at this in your browser, you will see a bulleted list.

Simply change the ul tags to ol and you will see that the list will become numbered.

Lists can also be included in lists to form a structured hierarchy of items.

Replace the above list code with the following:

<ul>
    <li>To learn HTML</li>
    <li>
        To show off
        <ol>
            <li>To my boss</li>
            <li>To my friends</li>
            <li>To my cat</li>
            <li>To the little talking duck in my brain</li>
        </ol>
    </li>
    <li>Because I've fallen in love with my computer.</li>
</ul>

Et voilà. A list within a list. And you could put another list within that. And another within that. And so on and so forth.

SEO

What Is Search Engine Optimization (SEO)?

 Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Search Engine Optimization (SEO) Services:

There are a variety of search engine optimization services which offer solutions for a variety of ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.

Website SEO Audit

A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.

On-Page SEO

On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. This is something which should always be part of all good SEO packages. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure.

As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.

Link Development (Link Building)

Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Such schemes include large volumes of directory submissions (e.g., 200 directory submissions per month), worthless blog and forum comment spam (e.g., 100 blog links per month), or article writing and submissions which result in extremely poor quality content published on equally low-quality article directories which contribute in no positive way to ranking improvements. So if someone is quoting you a $500 per month search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on, all you will be doing is throwing your money away. This is not to say that you can't get link-work for $500 per month; however, it won't be for a large volume of links.

Good quality link development work focuses on quality rather than quantity. A well researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.

SEO Content Writing

SEO content writing is somewhat of a misnomer--it really should be replaced with high quality and well researched content writing. The term "SEO content writing" implies that there is a secret writing formula which turns plain everyday text into something magical that gets the attention of the search engines--this could not be further from the truth.

If you are looking for content writing services which will help your website attain higher rankings, what you are really looking for is high quality and well written content, and not SEO content. SEO content is what you would get from a writing sweatshop or someone who cannot afford to write good content because they are only charging you $12 per "article".

SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.

Code Optimization

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don't have to wait around while your page loads (because it's too long, or has too many images, etc).

A comprehensive search engine optimization campaign will have all of the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.

Odesk Internet Marketing Test Update

      Q1.  Why would a firm employ guerrilla web marketing?

 Ans: it gives the firm more control over its marketing budget

Q2. Why is affiliate marketing a fovorable form of marketing?

Ans: it gurantees increased sales

Q3. What is meant by “niche marketing”?

 
Ans: Targeting a very specific demographic

Q4. How can a poducast be used to brive customers to a website?

Ans: by telling the listeners that they need your product

Q5. What is cost per coustomer acquisition?

Ans: the amount a company pays a customer to try their product

Q6.How can supplemental materials be delivered to the poducast listener?

 
Ans: the istener must pay for any additional materials

Q7. How important is content on a site when optimizing it?

Ans: it is the only thing which creates a higher ranking in search engines

Q8. Which of the following would not be effective in headline writing?

Ans: using small words which take up space and do not add value

Q9. What should a company do once it achieves its search engine ranking goals?

Ans: sell advertising on their site

Q10. Why would a company possibly want so spend more on PPC early on?

Ans: to drive traffic to their site and increase awarensess

Q11. What is meant by “white hat”?

Ans: When marketers show up for work wearing white hats

Q12. Why are purchased email lists typically ineffective?

Ans: they make up fake email to sell

Q13. Why has web marketing become a popular form of marketing?

Ans:it has been heavily advertised

Q14. What is one unfavourable trait sometimes seen in affiliate marketing?

Ans: it brings additional traffic to a site

Q15. If marketing is relatively easy to do online?

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q16. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read?

Ans: it impresses clients

Q17. What is the purpose of a traditional press release?

Ans: it target markets to internet users

Q18. What is the purpose of sending a monthly newsletter?

Ans: it gives people a chance to opt out of ever talking to your company again

Q19. What is meant by guerrilla marketing?

Ans: Using resources such as time, energy and imagination rather than money to market

Q20. What is an auto-responder?

Ans: a method of direction communication with clients

Q21. What is the "active voice" style of writing ads?

Ans: Using "you" and not "I" or "we" – directing wording towards the customer

Q22. What is double opt in process?

Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

Q23. How do listeners decide what is a worthwhile podcast to continually listen to?

Ans: having several hosts and a myriad of topics

Q24. Why is the subject line of any email campaign important?

 
Ans: it is all the receiver sees besides the email address until they open the email

Q25. How is “open rat” important?

Ans: it lets the company know how many people bought a product

Q26. Why are affiliates not the same as having a sales force?

Ans:The affiliate only drives traffic, they do not necessarily convert them to sales

Q27. How is the pricing model of a click determined?

Ans: google sets the price worldwide

Q28. What is the formula for calculating cost per customer acquisition?

 
Ans: total marketing budget for a specific period divided by the number of new customers for that same period

Q29. How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents?

 
Ans: 10 cents

Q30. What is “cost per action ”?

 
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

Q31. What is an “impression”?

 
Ans: When your ad is displayed on a page online, not necessarily clicked on

Q32. Which of the following is valuable in increasing a page rank?

 
Ans: quantity of links from other highly ranked pages to your site

Q33. What is meant by”web 2.0”?

 
Ans: internet companies who focus on retail sales

Q34. What is affiliate marketing?

 
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

Q35. Which of the following are podcasts least likely to target?

 
Ans: sales

Odesk Interment Marketing Test 2013

Question: 01Who was one of the original widely known affiliate marketers?

    a.     Ebay
    b.     AT&T
    c.     WorldCom
    d.     Amazon 

Question: 02 How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

    a.     90 cents
    b.     10 cents
    c.     20 cents
    d.     1 cent

Question: 03 What is an important step early on when forming a web marketing strategy?

    a.     Designing catchy ads
    b.     Allocating a large budget to the project
    c.     Identifying your customer base
    d.     Hiring a consulting firm

Question: 04 What should a company do once it achieves its search engine ranking goals?

    a.     Stop promoting the site
    b.     Constantly monitor and improve their site in order to maintain their ranking
    c.     Revise the site once in awhile
    d.     Sell advertising on their site

Question: 06 Why has web marketing become a popular form of marketing?

    a.     It is much cheaper than other forms and often more effective
    b.     Television advertising is being offered less
    c.     It is easier than traditional marketing
    d.     It has been heavily advertised

Question: 07 How should a company allocate its marketing budget among the various methods of internet marketing?

    a.     Depends on the company and what is most effective for its business
    b.     Spread evenly among the methods chosen
    c.     Haphazardly
    d.     Spend most on email marketing

Question: 08 How can chat rooms bolster site traffic?

    a.     The competition can come to the chat and try to steal customers
    b.     It gives the company a way to distance themselves from customers
    c.     By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
    d.     It gives a way for customers to log complaints

Question: 09 What is the formula for calculating cost per customer acquisition?

    a.     Marketing spent on television divided by the number of new customers
    b.     Sales divided by customers
    c.     Total marketing budget divided by all customers ever
    d.     Total marketing budget for a specific period divided by the number of new customers for that same period

Question: 10 How are keywords utilized by search engines?

    a.     They are all that the search engine uses to rank pages
    b.     The keywords are a brief description of what topics your site relates to
    c.     They help the search engine decide how good your sites content is
    d.     The keywords guarantee positioning

Question: 11 Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

    a.     It helps with ad placement
    b.     It is required
    c.     It helps drive affiliate sales
    d.     Costs of clicked links can add up quickly if not limited

Question: 12 What is "cost per customer acquisition"?

    a.     The amount a company pays a customer to try their product
    b.     The average cost of marketing spent per new customer
    c.     The cost of marketing staff
    d.     The cost to beat competitors

Question: 13 Why is it important to fine tune the timing of the ad and keywords used?

    a.     It costs less in later hours
    b.     To be sure to spend more money on marketing
    c.     Required by law
    d.     To carefully target the customer base desired, not wasting impressions and clicks

Question: 14 What is a site index?

    a.     A page which has a linkable outline of all of the pages on a website
    b.     A site with only 1 page
    c.     A site with special deals for purchasers
    d.     A special ranking with search engines

Question: 15 What is one unfavorable trait sometimes seen in affiliate marketing?

    a.     The cost is low
    b.     It brings additional traffic to a site
    c.     Affiliates will use unethical techniques to drive customers in hopes of earning a commission
    d.     It is only paid for based on successful selling

Question: 16 What is brand strategy?

    a.     Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
    b.     Strategy for reaching customers worldwide
    c.     Creating a package that catches peoples eyes
    d.     Creating an image that contradicts competitor's assertations

Question: 17 What is a "landing page"?

    a.     The page a potential customer sees when they click on your paid ad
    b.     The main company website
    c.     A page where the customer can buy the product
    d.     Where the pay per click ads are created

Question: 18 Which of the following is valuable in increasing a page rank?

    a.     Paying for placement
    b.     Static content
    c.     Quantity of links from other highly ranked pages to your site
    d.     No contact information

Question: 19 What type of income statement items are marketing expenses?

    a.     Variable Cost
    b.     Fixed Cost
    c.     Revenue
    d.     Cost of Good Sold

Question: 20 What is search engine optimization?

    a.     Paying for placement on a search engine results page
    b.     Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
    c.     Optimization of a site so it gets more affiliate revenue
    d.     Selling memberships to the site

Question: 21 What are meta tags?

    a.     The content of the site
    b.     Embedded information about your website such as keywords
    c.     Links to other sites
    d.     Images on the site

Question: 22 Why have social networking sites become a popular method of internet marketing?

    a.     They are free and easy to use
    b.     They guarantee more traffic to your site
    c.     Ease of use, large number of users, easy to target specific demographics
    d.     They are a passing trend

Question: 23 Which of the following are podcasts least likely to target?

    a.     Sales
    b.     Branding
    c.     Customer loyalty
    d.     Content delivery

Question: 24 What is "bounce rate" in terms of email marketing?

    a.     The percentage of emails sent to a list which are returned as undeliverable
    b.     The percentage of repeat clients
    c.     The percentage of people who receive an email and buy the product
    d.     The percentage of people who click the links in an email

Question: 25 How can posting on other message boards help drive traffic to a company site?

    a.     You can steal away clients from other companies directly
    b.     You can tell lies about competitors
    c.     You can trump up claims of what your company does
    d.     By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise

Question: 26 What are the four P's of marketing?

    a.     Placement, Production, Procurement, Procedures
    b.     Product, Price, Placement, Promotion
    c.     Position, Price, Production, Premature
    d.     Product, Promotion, Procedures, Procurement

Question: 27 What is "cost per action"?

    a.     Same as pay per click
    b.     A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
    c.     A payment agreement where costs change depending on volume
    d.     The product cost

Question: 28 How are Pay Per Click ad campaigns billed?

    a.     Everytime an ad is displayed it costs the company money
    b.     Set monthly fee regardless of impressions or clicks
    c.     Discounted based on length of commitment
    d.     The customer pays each time their ad is clicked on, usually billed monthly

Question: 29 How do firms typically budget once positive results are seen from their internet marketing campaign?

    a.     Decrease the overall budget
    b.     Spend more on the methods which are not producing results
    c.     Increase the budget and focus on those activities which are working
    d.     Stop marketing

Question: 30 What is the primary goal of web marketing?

    a.     To give the target market an ad like they would see on TV
    b.     To sell customers on the spot
    c.     To earn affiliate income
    d.     To drive potential customers to the company website

Question: 32 What is the best way to make internet marketing effective?

    a.     Focus on one specific technique such as direct email
    b.     Use a myriad of methods online
    c.     Spend a lot of money on it
    d.     Use email marketing first

Question: 33 How can a podcast be used to drive customers to a website?

    a.     By only hosting the podcast on the website
    b.     By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
    c.     By making the podcast a premium one which costs money
    d.     By telling the listeners that they need your product

Question: 34 Why are purchased email lists typically ineffective?

    a.     They are too expensive
    b.     They distribute an email to far more people than the company has in its contacts
    c.     They make up fake emails to sell
    d.     They are not targeted at customers specific to your company and have high bounce rates

Question: 35 What is meant by "guerilla marketing"?

    a.     Using resources such as time, energy and imagination rather than money to market
    b.     Using advertising spots which utilize gorillas to capture the audience
    c.     Having a large scale marketing budget
    d.     Using television ads instead of web ads

Question: 36 What is a "call to action"?

    a.     Hoping the customer buys your product
    b.     Recruiting new employees
    c.     Creating a new ad campaign
    d.     Using verbs to encourage people to take an action

Question: 37 Why is affiliate marketing a favorable form of marketing?

    a.     It is inexpensive
    b.     Nothing is paid unless there is a sale resulting from the affiliate's efforts
    c.     It guarantees increased sales
    d.     It is complex so not many people utilize it

Question: 38 What is the purpose of having a special landing page for a PPC ad?

    a.     It costs less if done that way
    b.     It gives the potential to have mixed messages on the site
    c.     Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
    d.     Customers expect it

Question: 39 How can supplemental materials be delivered to the podcast listener?

    a.     Embedded into the audio file
    b.     Files can be made available for download along with the link to the podcast
    c.     The listener has to go to a special site only during the podcast
    d.     The listener must pay for any additional materials

Question: 40 What is a "value proposition"?

    a.     The pricing of the product
    b.     The same as a business plan
    c.     A statement as to how the company will make more money
    d.     A statement as to how the company adds value for customers
 

oDesk Internet Marketing Test Answer 2014 Update

Q1. What is A/B testing?

 

a.      Testing two products to see which one sells more.

b.      Using two version of an ad, measuring results to see which one is more effective.

c.      Testing 2 products to see which one sells more.

d.      Using 2 version of an ad to see which one has less bounce rate.

Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.      It helps with ad placements.

b.      It is required.

c.      It helps drive affiliate sale.

d.      Costs of clicked links can add up quickly if not limited.

Q3. What is meant by “White hat”?

a.      When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.      Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings.     

Q4. How should a company allocate its marketing budget among the various methods of internet marketing?

       a.      Depends on the company and what is most effective for its business

       b.      Spread evenly among the methods chosen

       c.      Haphazardly

       d.      Spent most on email marketing

Q5. What is the purpose of sending a monthly newsletter?

       a.      It creates work for employees at the company

       b.      It builds branding, creates awareness and a connection with potential clients

       c.      It gives people a chance to opt out of ever talking to your company

       d.      Required by law.

Q6. Why are purchased email lists typically ineffective?

       a.      They are too expensive

       b.      They distribute an email to far more people than the company has its contacts

       c.      They make up fake emails to sell

       d.      They are not targeted at customers specific to your company and have high bounce rate.   

Q7. What is an auto-responder?

       a.      A person who replies to all emails for the company

       b.     An automatic email message sent to someone who takes an action such as submitting a form on a company.

       c.      A method of direction communication with clients.

       d.      An email relay system. 

Q8. What is meant by “White hat”?

 

a.      When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.      Ethical and honest methods of increasing page rankings.

d.     Software used to increase rankings

Q9. How is the “open rate” important?

 

a.      It tells the company how many people clicked on the links in the email.

b.      It lets the company know how many people brought a product.

c.      It is the number of people who received the email.

d.      It is the number of people who actually opened the email sends to them, giving the company insight how effective email marketing campaign was.

Q10.What is meant by "viral marketing"?

a.    Creating ads that users pay to watch

b.    Creating ad campaigns which are expensive and well produced

c.    Creating ad campaigns with a very narrow focus

d.    Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q11.What is affiliate marketing? 

 

a.   Same as guerilla marketing

b.   Selling ad space on your site

c.   When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts

d.   Pay per click marketing

Q12.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a.    It reduces taxable profits

b.    To get a second opinion

c.    Creates goodwill

d.    Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q12.What is meant by "web 2.0"?

a.    The resurgence of internet companies with more interactive focus, such as blogging and social networking

b.    Any website which has survived the dot.com bust

c.    Sites made using new technology

d.    Internet companies who focus on retail sales

Q13.What is the purpose of a traditional press release?

a.    It acts as a direct marketing sales tool

b.    It can be mailed out to potential clients

c.    It announces company information to a widely dispersed group of people

d.    It target markets to internet users

Q14.What is meant by "viral marketing"?

 

a.    Creating ads that users pay to watch

b.    Creating ad campaigns which are expensive and well produced

c.    Creating ad campaigns with a very narrow focus

d.    Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q15.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a.    It reduces taxable profits

b.    To get a second opinion

c.    Creates goodwill

d.    Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q16.What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a.   It keeps the marketing staff busy in down times

b.   It impresses clients

c.   A well maintained blog will help increase page rank with search engines

d.   It makes the company seem larger than it is

Q17.How is the pricing model of a click determined?

a.   Standardized rate for the ad

b.   Google sets the price worldwide

c.   Ads always cost more in later months

d.   The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Q18.How can a company profit from a podcast directly? 

 

a.   Pay another company to host it

b.   Charge for premium content

c.   Set up an affiliate link

d.   All podcasts are free, they can not be directly profitable

Q19.What is one advantage to using a purchased email list?

 

a.   The firm selling them often makes up fake email addresss

b.   Large quantity of email addresses and markets otherwise not reached

c.   The bounce rate is very low

d.   It is targeted at your potential customers

Q20.How important is content on a site when optimizing it?

a.   Not important at all, does not factor in

b.   Mildly important to keep customers happy

c.   It is the only thing which creates a higher ranking in search engines

d.   Very important, new content especially

Q21.Why would a company possibly want to spend more on PPC early on?

a.   It costs less early on

b.   To drive traffic to their site and increase awareness

c.   To let the competition know they are serious

d.   To sell more products

Q21.Why is reciprocal linking becoming an important way to reach potential clients?

 

a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site

b.   It creates an income stream

c.   It is the easiest way to create traffic

d.   It builds goodwill

Q22. What is a trackback? 

 

a.   Same as a trademark

b.   A method of notification that somebody links to document/html

c.   When someone goes to your site because of your podcast

d.   A count of how many downloads your podcast has 

Q23.How is click-through rate measured in an email campaign? 

a.   The number of emails which did not bounce back

b.   The number of people who click on a link in the email bringing the potential customer to your site

c.   The number of people who purchased a product or service from the email

d.   The number of people who replied to the email

Q24.Who regulates affiliate marketing? 

 

a.   No one currently

b.   SEC

c.   IRS

d.   Internet Affiliate Board