Odesk Internet Marketing Test Update

      Q1.  Why would a firm employ guerrilla web marketing?

 Ans: it gives the firm more control over its marketing budget

Q2. Why is affiliate marketing a fovorable form of marketing?

Ans: it gurantees increased sales

Q3. What is meant by “niche marketing”?

 
Ans: Targeting a very specific demographic

Q4. How can a poducast be used to brive customers to a website?

Ans: by telling the listeners that they need your product

Q5. What is cost per coustomer acquisition?

Ans: the amount a company pays a customer to try their product

Q6.How can supplemental materials be delivered to the poducast listener?

 
Ans: the istener must pay for any additional materials

Q7. How important is content on a site when optimizing it?

Ans: it is the only thing which creates a higher ranking in search engines

Q8. Which of the following would not be effective in headline writing?

Ans: using small words which take up space and do not add value

Q9. What should a company do once it achieves its search engine ranking goals?

Ans: sell advertising on their site

Q10. Why would a company possibly want so spend more on PPC early on?

Ans: to drive traffic to their site and increase awarensess

Q11. What is meant by “white hat”?

Ans: When marketers show up for work wearing white hats

Q12. Why are purchased email lists typically ineffective?

Ans: they make up fake email to sell

Q13. Why has web marketing become a popular form of marketing?

Ans:it has been heavily advertised

Q14. What is one unfavourable trait sometimes seen in affiliate marketing?

Ans: it brings additional traffic to a site

Q15. If marketing is relatively easy to do online?

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q16. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read?

Ans: it impresses clients

Q17. What is the purpose of a traditional press release?

Ans: it target markets to internet users

Q18. What is the purpose of sending a monthly newsletter?

Ans: it gives people a chance to opt out of ever talking to your company again

Q19. What is meant by guerrilla marketing?

Ans: Using resources such as time, energy and imagination rather than money to market

Q20. What is an auto-responder?

Ans: a method of direction communication with clients

Q21. What is the "active voice" style of writing ads?

Ans: Using "you" and not "I" or "we" – directing wording towards the customer

Q22. What is double opt in process?

Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

Q23. How do listeners decide what is a worthwhile podcast to continually listen to?

Ans: having several hosts and a myriad of topics

Q24. Why is the subject line of any email campaign important?

 
Ans: it is all the receiver sees besides the email address until they open the email

Q25. How is “open rat” important?

Ans: it lets the company know how many people bought a product

Q26. Why are affiliates not the same as having a sales force?

Ans:The affiliate only drives traffic, they do not necessarily convert them to sales

Q27. How is the pricing model of a click determined?

Ans: google sets the price worldwide

Q28. What is the formula for calculating cost per customer acquisition?

 
Ans: total marketing budget for a specific period divided by the number of new customers for that same period

Q29. How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents?

 
Ans: 10 cents

Q30. What is “cost per action ”?

 
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

Q31. What is an “impression”?

 
Ans: When your ad is displayed on a page online, not necessarily clicked on

Q32. Which of the following is valuable in increasing a page rank?

 
Ans: quantity of links from other highly ranked pages to your site

Q33. What is meant by”web 2.0”?

 
Ans: internet companies who focus on retail sales

Q34. What is affiliate marketing?

 
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

Q35. Which of the following are podcasts least likely to target?

 
Ans: sales